As a current college student, I do most of my personal connections through Snapchat, or text if we're close. As for my social media presence, I spend most of it on Instagram, with a little posting on TikTok. That is where I spend most of my time. However, when I speak to professors and parents, they seem to spend 100% of their time on Facebook, either to keep in touch or spread information. Facebook is just the platform that was introduced to them first, like Instagram with my generation, but does this create a disconnect between generations?
Most marketers are of older generations, with younger people quickly stepping in to take the job. They use marketing techniques that are effective on their own generation, which are ineffective on younger generations. Similarly, my generation markets to people with the same attention span, which misses the older generations.
But now that Meta owns both Instagram and Facebook, posts will show up on both platforms; ultimately connecting the younger generation with the older generation unknowingly. This means that you can keep in touch with friends and family while still using the platform that is familiar to you. I think that this decision was genius in Meta's effort to make their services as convenient as humanly possible.
Having those platforms connected, as well as Threads and Meta AI, creates an atmosphere of involvement and connectivity that further ensures that the user is content. They will even show posts from apps that you do not have an account for, nor have installed on your phone. This makes you want to download the rest of the Meta collection and maximize involvement on their platforms, ultimately creating a monopoly over the social media scene.
I like how you connected generational habits to marketing strategy because that disconnect is something people do not always think about. Your point about Meta linking Instagram and Facebook to bridge that gap was especially interesting, and I agree it was a smart move from a business perspective. It also made me think more about your monopoly point and whether convenience for users comes at the cost of having fewer platform choices overall.
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