Social media is one of the most effective media of communication for the younger generations. This often means that older marketers for brands find a language barrier between them and their target market. My generation responds well to short-form videos that are quick and keep your attention throughout the whole video. Oftentimes, these advertisements aren't very informative, but just exciting. This is a shock to the older marketing group. However, some companies seemed to have figured it out and gotten traction in this era of overstimulation and quick-fading fads.
3. Temu
Temu is a well-known business that sells cheap products very high on the supply chain. Their app has very high-paced promotions, and encourages you to pick things you like and invite others to potentially get them for free. Their advertisements are on various platforms and follow a similar strategy. The videos often have a quick story about how cheap their items are and then quickly talk about how great the "limited time offer" is. This offer has been running for years. Due to their tone, the viewer can't be uninterested. They've also recently branched out to selling very large equipment, like forklifts and car lifts, for cheap.
2. Nutter Butter
This one is lesser known, but an honorable mention. Nutter Butter uses its platforms to make very strange, often deemed "unhinged" content. They post trippy, psychedelic screens with strange messages on them. They are designed to be sent to your friends, reposted, or talked about. They have gained a lot of popularity from this strategy, but their attention is short-term. There are no promotional content or new items to speak about, so they focus on this marketing strategy. Whether beneficial for business or not, it is still a very eye-catching marketing strategy.
1. Wendy's
Finally, the brand that still finds ways to wiggle into the public eye. Wendy's has used their unserious dialogue on Twitter to make fun of other brands, who might be more strict on their social media presence, and therefore find themselves unable to capitalize on this attention. They tweet insults and funny mentions of their competitors, as well as promoting their new items and promotions. They have found that the secret to attention is in the tone of their posts, not in the actual focus of the message.
Some brands find themselves lost in the sea of advertisements that go in one ear and out of the other. But very few have figured out a method to the madness and remained relevant even through this change of attention and information. Often, brands find success in hiring
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