Pinterest is a platform that has a different angle on social media when compared to other main social media brands. It is not used to talk to friends or to post about your daily life or vacations. It's not used to call or message others, but to express yourself artistically. At least this is my experience with Pinterest.
In class, we learned about how the platform is used for purchasing. It's like Etsy, where people can learn about different personalized products and find the perfect thing to buy. Personally, I do not like seeing advertisements for products; it really messes up the boards and the whole aesthetic purpose of the platform for me. The posts that have some product in the image are positioned aesthetically for me to look at and visualize, which is a marketing tactic, but it's not pushy. I can save a pin of a stained glass lamp without feeling pressured to even look at the item that's for sale.
The comfort I find in Pinterest is the artistic freedom. You can save pins with a certain aesthetic to them, you can make collages of pins and you can create a home page of artistic images that most align with your artistic preferences. It seems like the last platform that can still be used for expression instead of business opportunities and networking. Whether this comfort is due to the genuine purity of the platform or the skill of deception from the advertisers, I don't know.
But at the end of the day, Pinterest might take the spot for my favorite social media platform on account of its simplicity and art. It is a breath of fresh air in a world of advertisements and branding. If you're not on the platform, I encourage you to try it out.
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